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	<title>BioWorld &#187; bioworld</title>
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		<title>A Modest Proposal to the IgNobel Committee</title>
		<link>http://bioworld.blogs.bioworld.com/2012/09/26/a-modest-proposal-to-the-ignobel-committee/</link>
		<comments>http://bioworld.blogs.bioworld.com/2012/09/26/a-modest-proposal-to-the-ignobel-committee/#comments</comments>
		<pubDate>Wed, 26 Sep 2012 19:27:58 +0000</pubDate>
		<dc:creator>Anette Breindl</dc:creator>
				<category><![CDATA[neurology]]></category>
		<category><![CDATA[Atlantic Salmon]]></category>
		<category><![CDATA[bioworld]]></category>
		<category><![CDATA[Leibniz Institute Facilitation]]></category>

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I always love reading about the IgNobel Prizes. The stated goal of the prize is to reward research that “first makes people laugh, and then makes them think.” And this year’s crop of winners once again succeeds at those tasks....]]></description>
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			<content:encoded><![CDATA[<p><a href="http://bioworld.blogs.bioworld.com/files/2012/09/blog-9-26-123.jpg" rel="shadowbox[sbpost-1154];player=img;" title="A"><img class="alignleft size-thumbnail wp-image-1164" title="A" src="http://bioworld.blogs.bioworld.com/files/2012/09/blog-9-26-123-150x126.jpg" alt="" width="150" height="126" /></a>I always love reading about the <a href="http://www.improbable.com/ig/winners/#ig2012" target="_blank">IgNobel Prizes</a>. The stated goal of the prize is to reward research that “first makes people laugh, and then makes them think.” And this year’s crop of winners once again succeeds at those tasks.</p>
<p><span id="more-1154"></span></p>
<p>Take the 2012 Neuroscience IgNobel. It went to a team of scientists “for demonstrating that brain researchers, by using complicated instruments and simple statistics, can see meaningful brain activity anywhere.”</p>
<p>The winning study illustrated that using modern measurement methods, which can collect massive amounts of data, without updating statistical methods accordingly will almost inevitably lead to false positives. In their study, the winning team demonstrated <a href="http://prefrontal.org/files/posters/Bennett-Salmon-2009.pdf" target="_blank">statistically significant brain activity in fMRI measurements of an Atlantic salmon that was asked to judge people’s emotional state from a series of photographs. A dead Atlantic Salmon</a>.</p>
<p>The work has deep implications for how to do statistical analyses of brain imaging studies. But it is hysterically funny on its surface. Personally, it also reminded me of an episode during graduate school when I walked into my institute’s <a href="http://www.ifn-magdeburg.de/jahrbuch/profdrsu.htm" target="_blank">neural prosthesis research lab</a> to find some of my fellow graduate students busily inserting a cochlear implant into a watermelon.</p>
<p>They did then put said watermelon (which was standing in for a patient head due to its similar size and water content) into our <a href="http://www.ifn-magdeburg.de/en/special_labs/non-invasive_brain_imaging/methods/1/index.jsp" target="_blank">fMRI scanner</a>, but only to see how the scanner and implant affected each other. In retrospect, of course, they should have played the watermelon some tones while they were at it to see whether it could categorize them. Who knew?</p>
<p>Looking at this year’s prizes, though, I think another group of neuroscientists was robbed. The recent paper demonstrating that <a href="http://articles.latimes.com/2012/sep/14/science/lat-sci-sn-brain-implant-improves-decision-making-in-monkey-20120914" target="_blank">decision-making in drugged monkeys can be improved through a cortical prosthesis </a>, titled “<a href="http://iopscience.iop.org/1741-2552/9/5/056012/pdf/1741-2552_9_5_056012.pdf" target="_blank">Facilitation and restoration of cognitive function in primate prefrontal cortex by a neuroprosthesis that utilizes minicolumn-specific neural firing</a>” is surely worth some sort of prize.</p>
<p>Engineering, Biology and Neuroscience are all possibilities for which category of IgNobel this work merits. But I would personally favor the IgNobel Peace Prize.</p>
<p>There are certainly plenty of drug users that could do with some improved decision-making, for the benefit of all of society. But why stop there? The possibilities if this were to be routinely implanted in political officeholders boggle the mind.</p>
<p>And just imagine if the prosthetics team started collaborating with this year’s Neuroscience winners! Or with my erstwhile colleagues at the <a href="http://www.ifn-magdeburg.de/index.jsp" target="_blank">Leibniz Institute</a>! “Facilitation and restoration of cognitive function in the post-mortem Atlantic Salmon / in the common watermelon <em>Citrullus lanatis</em> by a neuroprosthesis that uses minicolumn-specific neural firing” ‑ I would write a story about that for sure.</p>
<p>Unless, of course, the statistics were fishy.</p>
<p><em>Editor’s note: What’s your favorite IgNobel? Cast your vote here: <a href="http://www.bioworld.com" target="_blank">www.bioworld.com</a> (See the poll at the bottom right corner).</em></p>
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		<item>
		<title>Profit vs. Value: When Activist Shareholders Attack</title>
		<link>http://bioworld.blogs.bioworld.com/2012/04/11/profit-vs-value-when-activist-shareholders-attack/</link>
		<comments>http://bioworld.blogs.bioworld.com/2012/04/11/profit-vs-value-when-activist-shareholders-attack/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 19:09:59 +0000</pubDate>
		<dc:creator>Jennifer Boggs</dc:creator>
				<category><![CDATA[acquisition]]></category>
		<category><![CDATA[Big pharma]]></category>
		<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Shareholder value]]></category>
		<category><![CDATA[venture captial]]></category>
		<category><![CDATA[Biogen Idec Inc]]></category>
		<category><![CDATA[bioworld]]></category>
		<category><![CDATA[Carl Icahn]]></category>
		<category><![CDATA[Given Icahn]]></category>

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Amylin Pharmaceuticals Inc.’s board dodged a dissident shareholder bullet three years ago, but the San Diego-based biotech is back in the crosshairs of billionaire investor and activist shareholder Carl Icahn, who again is seeking to nominate a new slate of...]]></description>
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			<content:encoded><![CDATA[<p><a href="http://bioworld.blogs.bioworld.com/files/2012/04/blog-4-11-12.jpg" rel="shadowbox[sbpost-867];player=img;"><img class="alignleft size-thumbnail wp-image-868" src="http://bioworld.blogs.bioworld.com/files/2012/04/blog-4-11-12-150x150.jpg" alt="" width="150" height="150" /></a><a href="http://www.amylin.com/" target="_blank">Amylin Pharmaceuticals Inc</a>.’s board dodged a dissident shareholder bullet three years ago, but the San Diego-based biotech is back in the crosshairs of billionaire investor and activist shareholder Carl Icahn, who again is seeking to nominate a new slate of board members to pull the trigger on a company sale.</p>
<p><span id="more-867"></span></p>
<p>Given Icahn’s personal track record in the sector over the past few years – <a href="http://www.bioworld.com/content/its-official-lilly-offers-70-share-imclone-65b-deal-0?c2VhcmNoX3dvcmQ9YToyOntpOjA7czo1OiJJY2FobiI7aToxO3M6NDoiSU1DTCI7fQ==" target="_blank">ImClone Systems Inc</a>., MedImmune Inc. and <a href="http://www.bioworld.com/content/sanofi-goes-hostile-takes-bid-genzyme-shareholders?c2VhcmNoX3dvcmQ9YToyOntpOjA7czo1OiJJY2FobiI7aToxO3M6OToiTWVkSW1tdW5lIjt9" target="_blank">Genzyme</a> Corp. all landed acquisitions, though he was unsuccessful in facilitating a sale of <a href="http://www.biogenidec.com/" target="_blank">Biogen Idec</a> Inc. – Amylin’s days as an independent firm could be numbered.</p>
<p>Certainly there are arguments in favor of Amylin’s sale, most notably last year’s <a href="http://www.bioworld.com/content/amylin-lilly-break-new-suitor-waiting-wings-0?c2VhcmNoX3dvcmQ9YToyOntpOjA7czo1OiJMaWxseSI7aToxO3M6NjoiQW15bGluIjt9" target="_blank">exit of exenatide partner</a> <a href="http://www.lilly.com/" target="_blank">Eli Lilly and Co.</a>, which left the company pitting its modest sales force against larger and more established teams from competing firms <a href="http://www.novonordisk.com/" target="_blank">Novo Nordisk A/S</a> and <a href="http://www.sanofi.us/" target="_blank">Sanofi SA</a>. A big pharma acquirer also could help grow the markets for <a href="http://www.byetta.com/" target="_blank">Byetta</a> and recently approved <a href="http://www.bydureon.com/" target="_blank">Bydureon</a> faster than Amylin on its own, and even get metreleptin, under review for lipodystrophy, off to a strong launch.</p>
<p>I can’t help but wonder, though, whether selling a biotech like Amylin – one which has a growing revenue stream from marketed products, with more to come – is really the best thing for the industry. Sure, investors such as Icahn will pocket substantial profits, some of which might actually go back into earlier-stage drug development ventures. But are those near-term profits worth eliminating the chance to build long-term shareholder value?</p>
<p>And, on a perhaps admittedly idealistic note, shouldn’t it be acceptable to ask investors for a little more patience, given the time frames in biotech – where it takes more than a decade to get from discovery to market – as well as the industry’s spirit of risk, innovation and entrepreneurship? After all, biotech is tackling complex biological discoveries, not building the proverbial better mouse traps.</p>
<p>There’s already talk of the U.S. life sciences industry facing a decline – government funding and venture capital have been trending downward – compared to other regions and emerging markets. It seems a no-brainer that the sector would be in a better position to thrive if more firms are allowed the time to truly build shareholder value. But that won’t happen if Icahn and his ilk keep trading that long-term value for cash to pad their already immense bank accounts.</p>
<p><em>Will Icahn’s involvement in Amylin end up in the company’s sale? Check out BioWorld’s informal poll at <a href="http://www.bioworld.com/" target="_blank">www.bioworld.com</a></em></p>
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		<title>How to Pitch BioWorld: Five More Tips</title>
		<link>http://bioworld.blogs.bioworld.com/2011/09/01/how-to-pitch-bioworld-five-more-tips/</link>
		<comments>http://bioworld.blogs.bioworld.com/2011/09/01/how-to-pitch-bioworld-five-more-tips/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 19:08:11 +0000</pubDate>
		<dc:creator>Trista Morrison</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[bioworld]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[EST]]></category>
		<category><![CDATA[PR]]></category>

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If you read our post earlier this week (Top 5 Tips for Pitching BioWorld), you know what kind of news BioWorld Today covers. Here are five more helpful hints regarding how to work with us: How to contact us. Our...]]></description>
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			<content:encoded><![CDATA[<p><a href="http://bioworld.blogs.bioworld.com/files/2011/09/1058436_news.jpg" rel="shadowbox[sbpost-456];player=img;"><img class="alignleft size-full wp-image-457" src="http://bioworld.blogs.bioworld.com/files/2011/09/1058436_news.jpg" alt="" width="100" height="75" /></a>If you read our post earlier this week (<strong><a href="http://ow.ly/6fO01" target="_blank">Top 5 Tips for Pitching BioWorld</a></strong>), you know what kind of news <em><a href="http://www.bioworld.com/" target="_blank">BioWorld Today</a></em> covers. Here are five more helpful hints regarding how to work with us:<span id="more-456"></span></p>
<ol>
<li><strong>How to contact us.</strong> Our direct      phone numbers are on page two of <em>BioWorld      Today</em> or <a href="http://www.bioworld.com/servlet/com.accumedia.web.Dispatcher?next=contact" target="_blank">here</a>.      Aside from the DC and science beats mentioned in Tip #4, we don’t      specialize, so you can reach out to any of us. If you know your news is      not cover-worthy (i.e. a patent, a personnel appointment, fast track or      orphan drug designation, an early stage trial initiation, etc.), send it      to <a href="mailto:newsdesk@bioworld.com">newsdesk@bioworld.com</a>. We      check the newsdesk email all day, every day. It’s a good idea to cc      newsdesk on any pitches in case the reporter you are targeting is out of      the office.</li>
<li><strong>When we bite, reel us in.</strong> We don’t      have a lot of time between when we assign stories at 10 a.m. EST and when      they are due at 4:30 p.m. EST. If we contact you (PR firm) looking for an      interview, please let us know right away that you got the message and are      working on it. Otherwise we might think you’re out of the office and just      contact your client directly, and if we can’t reach them, we might kill      the story. Along these lines, if you’re going to issue a press release,      make sure you have a spokesperson available. If the CEO will be on a plane      all day, line up someone else who can talk to media.</li>
<li><strong>A note on going off the record.</strong> PR      firms generally advise clients that there is no such thing as off the      record. I did it when I was in PR, but as a reporter, I can tell you      that’s definitely not true. At BioWorld, we depend on industry      relationships, and we aren’t going to jeopardize those by printing      something said off the record. Off-the-record conversations help us gather      background information, and they help you build the relationship and keep us      educated about your company. But remember that it’s vital to clarify the      status of the discussion up front, not a day later.</li>
<li><strong>More on embargoes.</strong> I mentioned      embargoes in Tip #3, but I want to mention them again because they are so      critical to how BioWorld operates. We always honor embargoes. If you can      tell us about your news a few days ahead of time, we can get a jump-start      on our background research. Also, since our publication comes out late in      the evening, some companies will work with us ahead of time and then let      us publish the story the night before their press release crosses the      wire, so folks wake up and see the press release and the BioWorld cover      story on the same day. Offering us that kind of arrangement always gives      your newsworthiness a boost.</li>
<li><strong>About clarifications and corrections.</strong> We want to be accurate, so don’t hesitate to ask for a correction if      something is factually incorrect. But please don’t ask for a correction      because we called your trial results “mixed” instead of “stunningly      positive” when you missed three out of four endpoints. (Yes, this has      happened).</li>
</ol>
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